Xbox Meets Anime 

When Xbox approached our team with an exciting collaboration to promote their new subscription service, Gamer Pass, we know we wanted to make something special. So we partnered with the fine folks at Make Visual to go full anime.

We had roughly a month and change to concept and produce the entire spot; so we had to move quickly. I used some basic animation tools inside Cinema 4D to previs the entire spot top to bottom in order to figure out the pacing and shot compositions. From there it was off to the races with draw-overs, 2d rough animatics, and final polish.

The video was viewed over 4 million times within its first month of being posted and its click-through rate and conversions well surpassed our initial projections!

Then we were faced with one final impossible choice. Watch more anime or play more video games!

My role: Director// Design// Animation// Concept// Story// Previs// Art Director// Motion// Music Director

Behind the Scenes

BTS footage created and produced at MAKE | Visual. Love them <3

Animatic

Boards

City Development

Chibi Character Art

Anime References

Character Render Tests

Animation, Design, Cel Animation, 2d effects, Production: MAKE
Design, 3d modeling: Igor Canonic
Senior Producer: Namiko Yodono
Post Supervisor: Tiffany Loving
Creative Director: Anibal Nunez
Sound Design: Joe Lorenzetti
Music: Noel Keith, Ben Briggs, James Landino
Mina Hirano: Brand Design
Pauby Widjaja: Brand Design, creative pitch
Concept: Caleb Goellner
Storyboard: Wynton Redmond