Crunchyroll on Switch Is a Dream Come True

For anime fans who love mobile console gaming, a Crunchyroll app on the Nintendo Switch is a dream come true. To demonstrate this, we created an animated spot starring Crunchyroll Hime’s pet cat, Yuzu.

As Yuzu naps, his subconscious travels inside of a Switch dreamscape to discover an all-new Crunchyroll app. While his dreamy discovery is comically interrupted by Hime’s touch-based interactions, Yuzu is purr-fectly pleased to awaken from his slumber to join Hime enjoying Crunchyroll on her Switch in the waking realm.

The ad was featured on the Nintendo eshops homepage as well as Comic Book Reader, Cnet, Nintendo Life, Engadget, Polygon, and Game Informer.

My role: Lead Art Director// Creative Director// Concept// Producer// Motion Design// Design// Music and SFX supervision

Animatic

Custom 2D Animated Effects