Let’s Calm Together

The annual HLTH conference is the marquee event in the healthcare technology industry. Calm's CEO spoke on the main stage with this video introducing our new health initiative. Included in the crowd were insurance companies, doctors, and other industry representatives.

Objective:
Demonstrate how we are bringing the magic of Calm to healthcare by partnering with the brilliant folks at Coat of Arms to create a short original motion graphics piece that acted like a movie trailer, amping up the audience's interest in the new Calm Health solution.

We began to explore what that idea would look like visually with reference images that we turned into mood boards that could tie back to the Calm brand.

We wanted the trailer to celebrate the ways the new Calm Health takes a holistic approach to healthcare. We decided the concept would use abstract shapes and modern gradients along with silhouettes and iconic representations of the human form to find a balance with mind, body, and tech.

Utilizing this magic of color and visuals philosophy, our concept ultimately focused on a soothing blend of elegant design and motion. Our branded colors and imagery were made to overlap and blend, create whole new colors, have more dimension, and build new perspectives.

My role: Creative Art Director// Creative Director// Concept// Producer

Style Study

Mood Board

Background Study

Animation, Design, Production: Coat of Arms
Vice President of Content: Dan Szeto
Writer: Caleb Goellner
Senior Producer: Meg Roberts
Design Consultant: Eunice Kim
Producer: Ben Chandler, Suzy Fahmy
Presentation: Enes Alili
Audio: Eric LeMoyne, Tommy Wingo, Kelly Garry, Stuart Mccowan
Calm Health Representatives: Minh Huynh, Carmen Chu, Brian Lee, Rhett Woods