Radically Simplified
I created the video during my time as the Creative Art Director of Motion Design at the wellness app, Calm. We internally dubbed this new homepage design as “The Radically Simplified Homepage,” or RSH for short. This meant that our focus was on crafting a narrative and motion system that delivered clear and concise messaging.
Working with Calm's brand often presented challenges, especially since it heavily relied on stock imagery and established brand guidelines. However, by incorporating modern gradient color theory, 2D cel animation, and stylized UI elements, we managed to create visually compelling content and an impactful narration that effectively showcased the product. The successful outcome speaks to the dedication and creativity of the team involved. Ultimately, the video serves as a user-friendly tool designed to enhance the experience of navigating the new Calm app with greater ease and efficiency.
My Role: Creative Director//Art Director//Concept
Dan Szeto: VP of Creative
Mike Cantalupo: Post Manager
Design: Eunice Kim
Motion//Design: Johan Petit
Script//Voice Director: Chris Advansun
Voice: Anna Acton